Marsha Lindsay, who has helped companies large and small to brand products, services and even their missions, will lead off the 16th annual Wisconsin Entrepreneurs’ Conference, June 5-6 in Madison.

Lindsay, who started her company as a UW-Madison graduate student and grew it to service firms that range from Fortune 100 multi-nationals to homegrown startups, will open the conference Tuesday morning, June 5, at Union South in Madison.

As chairwoman of Lindsay, Stone & Briggs, Lindsay has been honored as a “woman of distinction” by the International Woman’s Forum, named to Working Woman Magazine’s 500 top women businesses owners, and honored as Wisconsin Woman Entrepreneur of the Year.

Her expertise is the science of human information processing: How people implicitly gather and absorb information, and subconsciously file it in memory structures tagged for functional and emotional relevance. Lindsay’s findings have been presented from Berkeley to Zurich, from London to New York – and just around the corner in Wisconsin business settings.

“In a world where technology, demographics and culture are changing how consumers receive and ‘store’ information, Lindsay can put young companies on a path to finding their unique brand,” said Tom Still, president of the Wisconsin Technology Council.

Powering bright ideas for Wisconsin entrepreneurs” is the theme of the conference, where ‘treps from around the state will showcase their innovations, services and technologies. A dozen panel tracks formed under three unique stages of “launch,” “grow” and “succeed” will appeal to entrepreneurs in all stages. Detailed panel information will soon be on the conference website:

Produced by the Tech Council, the Entrepreneurs’ Conference is one of the largest events for entrepreneurs and early stage investors in the Upper Midwest. More than 500 people are expected for the two-day conference, to be held at Union South for the second year. Parking permits will be available for purchase through the conference website. Other highlights will include:

  • A Day 2 keynote speaker and plenary panels to be announced soon
  • Diligent Dozen: Top 12 finalists from the Governor’s Business Plan Contest square off on June 5th
  • Ken Hendricks Memorial “Seize the Day” 2018 award winner
  • Social media contest using conference hashtag: #WiTreps
  • Governor’s Business Plan Contest awards ceremony on June 6th
  • Innovation Showcase featuring exhibits from more than 40 Wisconsin companies
  • A presentation by the winner of the Wisconsin YES! youth business plan contest, and;
  • Plenty of chances to network with seasoned entrepreneurs and investors over food and refreshments including a June 5th

Sponsors so far are: Aberdean, Alliant Energy, American Family Insurance, American Transmission Co., AT&T, Baird Capital, Baker Tilly, BDO, BloodCenter of Wisconsin, BMO Harris Bank, Boardman & Clark, Carroll University, Center for Technology Commercialization, CGI, City of Fitchburg, Dedicated Computing, DeWitt Ross & Stevens, DXC Technology, Findorff, First Business Bank, Godfrey & Kahn, HealthX Ventures, Hudson Business Lounge,

Husch Blackwell, IBM, JP Cullen, Madison College, Madison Gas & Electric, Makin’ Hey Communications, Marquette University, Marshfield Clinic Health System, Merchant & Gould, Michael Best, Midwest Prototyping, Technology Innovation Center – Milwaukee, Murphy Desmond, N29 Capital Partners, Neider & Boucher, Noble Applications, Northwestern Mutual, Old National Bank, Quarles & Brady, Red Arrow Productions, Reinhart Boerner Van Deuren, River Valley Bank, Rockwell Automation, Smith & Gesteland, Summit Credit Union, Susan Healy, Uber, University Research Park, UW-Green Bay, UWM Research Foundation, UW-Madison Center for Research on the Wisconsin Economy, UW-Madison D2P, UW-Madison Dept. of Computer Sciences, UW-Madison Office of Corporate Relations, UW-Madison University Relations, Wisconsin Alumni Research Foundation, WEA Trust, Wisconsin Economic Development Corp., WHEFA, Whitewater University Technology Park, WIPFLi, Wisconsin Hospital Association and Wisconsin Technical College System.

For more information, visit or call 608-442-7557.