Learning Games Studios is aiming to improve the availability and effectiveness of adult education programs by producing a mobile app focused on engaging users – no matter where they are and whenever they’re ready to learn.

There are about 25 million people in the United States with limited English skills, 36 million with insufficient literacy skills and about 70 million who don’t have proper numeracy skills. The most widespread programs are government run, but they reach only 4 million people. Within those 4 million, about one-third drop out for various reasons and another one-third have such bad experiences they don’t retain much information.

“The government spends $2 billion on these programs, yet they hardly reach the market that needs them the most,” said Ira Sockowitz, founder and CEO of Learning Games Studios, who was interviewed as part of a new economy business profile series done this fall by UW-Madison students.

It’s a space where the company has found room to play.

“It’s a severely underserved market,” Sockowitz explained. “Our educational games are built on evidence from our research partners, so our games are shown to be successful in giving these adults the knowledge and skills they need to live and thrive.” Read the full story here.