Some entrepreneurs bite off more than they can chew. UW-Madison seniors Kit Chow and Aditya Singh Parihar knew what they were sinking their teeth into when they created Boosted Chews — a new way to capture America’s fondness for caffeine.

Founded in November 2019, Boosted Chews produces a caffeinated snack that can provide the same punch as a cup of coffee while satisfying America’s sweet tooth for chocolate.

Each chew contains 30 milligrams of caffeine, so three chews have about the same amount of caffeine as a cup of coffee. Boosted Chews also comes in different flavors: original, hazelnut, mint and mocha.

Chow and Parihar started sales in late March and since then, they have sold more than 800 bags. They’ve also launched an online store and have reached out to shops and delivery services to sell their products. It’s available at some retail locations.

Customers can buy three different sized packs of Boosted Chews, a variety pack, the “boosted bundle” and the jumbo boosted bundle. Bags come with a recommended maximum “chews” in one sitting or one day. Prices range from about $7 to about $24, depending on the size of the package.

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