The head of a consulting service for Wisconsin manufacturers is advocating for a tech-savvy, generational approach to employee recruitment, development and retention.

Chris Baichoo, executive director and CEO of Madison-based WMEP Manufacturing Solutions, spoke during the 2023 Wisconsin Economic Summit. The two-day event was hosted this week in Appleton by the Wisconsin Economic Development Corp.

His presentation highlighted various strategies being used by Wisconsin companies, including connecting with local schools to stoke enthusiasm for the manufacturing industry among students and parents, and paying for technical college degrees in exchange for the student working for them for several years.

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