With over 17 million active users and valued at $3 billion, Fetch Rewards is looking to expand from grocery chains into other retail stores and restaurants.

That’s according to company co-founder Tyler Kennedy, who discussed the company’s path forward yesterday during the Badger Startup Summit, held in Madison as part of this year’s Forward Festival.

Since launching in Madison in 2013, Fetch Rewards has formed partnerships with major brands such as MillerCoors, Unilever, Generals Mills and others for its mobile app loyalty program. The company has raised $500 million in venture capital.

Click here to read the full article.