A Wisconsin startup called FixdPicks is looking to bring artificial intelligence to sports betting.

Founder Zach Nichols came across the idea for the new company when he was working on some code and saw that the algorithm was predicting the outcomes of NBA games with a high level of accuracy. Using this code, he and the team created FixdPicks.

FixdPicks offers a subscription service allowing subscribers access to the picks the algorithm believes will win. The AI can comb through many more data points than the traditional expert and can therefore predict the winning teams better than any individual person can, according to Nichols.

Part of what allows the AI to be so effective, he said, is that it takes out the error of human emotion.

While many people want to go with their “gut feeling” or favorite team, FixdPicks is offering the opportunity for people to be a little smarter with their money and play the stats, he said.

There are already many sites available for consumers, with big names such as SportsLine and Action Network in the mix. Read the full story here.