Kathy Collins, who most recently spent six years as a director in UW-Madison’s Office of Business Engagement, will oversee site selection and attraction activities in her new role growing investment in the eight-county regional economy.

This new role connects my work in biotech and innovation with my experience in commerce and rural business development,” she said. “I am especially excited about the organization’s commitment to strategic regional growth, ensuring all of our partners benefit from innovations in our cities and vice versa.”

Collins has also worked at the Department of Commerce across a broad range of economic and community development programs, and prompted and advocated for the biotech industry with BioForward Wisconsin, a state trade association for biohealth.