This week’s episode of “WisBusiness: the Podcast” is with Ashwin Karthikeyan, founder of Phoenix-Aid.
Karthikeyan, who won this year’s Wisconsin Governor’s Business Plan Contest, discusses his company’s advanced wound care dressing product. He describes it as a “better Band-Aid” for diabetic ulcers.
“These chronic wounds, they last a long time, they’re easily infected, they have a rather complex healing process,” he said. “Someone with a chronic wound generally has some sort of immune condition such as diabetes, or they’re in an older population set.”