This week’s episode of “WisBusiness: the Podcast” is with Wes Schroll, founder and CEO of Fetch.

The Madison-based company’s mobile app offers users a rewards program for the products they buy, awarding points for scanning receipts that can be redeemed for gift cards for major brands. After launching in 2013, the business now has 6 million daily active users and has been valued at more than $2.5 billion.

“I always tell my team that even though it’s a completely free app that pays people to use it, our consumers are demanding,” he said. “They are always wanting something new and exciting … if we deliver something that is amazing today, by tomorrow it’s expected and by the next day, they’re just bored and waiting for the newer thing.”

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