Editor’s note: Yi Hu’s company, My Hearing Care, is a finalist in the 2022 Wisconsin Governor’s Business Plan Contest.

A UW-Milwaukee engineer aims to introduce a new cheaper and more accessible hearing aid to the market next year.

Yi Hu is an associate professor of electrical engineering at UWM and founder of a startup called My Hearing Care. He has created a prototype over-the-counter device that, when paired with a smartphone app, would allow patients to test their own hearing and adjust the device to meet their needs.

“The major factor that a hearing aid is very expensive is because of the medical exams involved by the audiologist,” he said in a recent interview. “If you don’t visit the audiologist, then the price will be much lower … that removes the barrier to use the hearing aids.”

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