A finance expert at UW-Milwaukee expects Milwaukee’s national profile will be elevated in 2024 when the Republican National Convention comes to Wisconsin’s largest city.

“Presumably this is going to be on all the cable news networks, and there are going to be eyeballs on Milwaukee … there could be an impact on tourism just from the exposure,” Michael Farrell, assistant professor in the Lubar College of Business, said yesterday in an interview.

He explained Milwaukee can leverage the political conference to land other events down the road, using the RNC as a chance to prove itself as a major conference destination on the national stage.

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