UW-Milwaukee’s Mitchelle Lyle won the WiSys Big Idea Tournament—a statewide student entrepreneurship competition—held at UW-Whitewater’s Hyland Hall on April 22.

Lyle, a student studying French, took home a $2,500 prize for pitching International Travel Advisor (ITA), an organization that supports remote workers, creatives and entrepreneurs who would like to live abroad by simplifying international travel logistics and helping them secure sustainability to make it work.

The WiSys Big Idea Tournament was established to extend the Wisconsin entrepreneurial ecosystem to University of Wisconsin students with the goal to help students think critically about their business ideas and implement lean business methodologies, including using the Business Model Canvas (BMC).

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