Kristin Anastas participates in online buy-sell-trade groups and says the No. 1 question shoppers ask about products in those forums is, “Is it authentic?”
Anastas, who spent more than a decade working in the automotive aftermarket and for companies like Johnson Controls, also knows questions about product authenticity and counterfeiting are important to manufacturers, too.
So after learning about blockchain — a technology capable of creating immutable, unique records of ownership — Anastas started a company called Blokios. The startup’s patent-pending solution combines hardware and software to help easily connect manufacturers to the end users of their products.