Matt Sievers and Anthony Spina are no strangers to the beverage industry. They worked together at Pabst Brewing Co. before Spina worked in brand management for White Claw Hard Seltzer and Sievers led marketing for Caravan Hospitality Group, which owns area bars, including Nomad World Pub on Milwaukee’s Brady Street.
Their latest venture, Primer Electrolyte Charged Seltzers, marks their entry into entrepreneurship. The company legally operates as For What’s Next Inc.
The new line of seltzers with varying levels of alcohol by volume (ABV) first hit shelves in Wisconsin and Illinois at the end of March. Each pack includes cans with 0%, 5% and 8% ABV, designed to bridge the alcoholic and non-alcoholic beverage categories, and appeal to social groups with a range of drinking preferences.