A startup founded in Milwaukee that aims to be “the Peloton of basketball” with its smart, interactive hoop has raised $11 million to finance its growth.
Huupe developed a full-size smart basketball hoop with a weatherproof screen for a backboard that tracks players’ shooting statistics, offers on-demand training sessions and allows users to play together even if they’re across the world.
The latest capital will help the company deliver its first 1,000 units this year, including deliveries to public basketball courts in Milwaukee, Huupe CEO and co-founder Paul Anton told Wisconsin Inno. The startup is also growing its team, he said.
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