Xena Workwear Inc. — a Milwaukee startup that makes work boots and apparel designed for women in STEM fields and the trades — has raised another $850,000 from investors to fuel its growth, Xena founder and CEO Anastasia Kraft said.
The latest investors include Jennifer Abele, a Milwaukee education and public sector leader who has recently become active in local angel investing, as well as gAngels, an angel investing group affiliated with Wisconsin startup accelerator operator gener8tor Management LLC.
Xena will use the capital to add one or two employees and launch at least three new products this year, including one aimed at women in the hospitality industry, Kraft said. With just four employees currently, Xena has grown to $2.7 million in revenue in 2021, more than double compared with 2020 sales, Kraft said. It plans to at least double sales again this year, she said.
;
