Real estate tech company Zillow Group Inc. has acquired VRX Media, a real estate marketing company based in Milwaukee.

The acquisition, announced Thursday, is meant to strengthen Seattle-based Zillow’s real estate software brand ShowingTime+, a platform for agents to manage and schedule showings that Zillow (Nasdaq: ZG) acquired in October 2021 for $500 million. According to a Zillow spokesperson, the company “extended offers to most of VRX Media’s workforce,” and more than 100 employees have joined Zillow as a result of the VRX Media acquisition.

“Listing media is a crucial part of selling a home, and we are focused on creating an immersive customer experience,” Jun Choo, senior vice president of ShowingTime+, said in a release.

Click here to read the full article.