A Madison-based music streaming startup recently announced on Twitter that it would be shutting down operations — but not completely.

Founded in 2018, LÜM (Live Undiscovered Music) is relaunching to embrace what could well be the next age of the internet — one characterized by decentralization, virtual reality and social media experiences that are more immersive than what was previously thought possible.

The startup, which will continue to operate out of its East Side office, is building a new digital space using blockchain technology that allows fans to directly contribute to the financial success of the musicians they support.

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