As a marketing whiz and a hunting enthusiast, Eric Clark’s response to his personal frustrations with finding public hunting land was to create a search-engine-optimized (SEO) group on Facebook called Where to Hunt. Seemingly overnight, the page grew to around 10,000 followers, Clark said.

That was nearly a decade ago. Since then, Clark has built the community through a podcast, now called the Okayest Hunter. That led to an apparel brand of the same name centered around an ethos of enjoying the hunting and outdoor experience without judgment or competition.

Alongside all of that, Clark has been building an app to help hunters identify available public hunting areas. The goal is to give users a tool that could be a “digital red light” for other nearby hunters, saving them the time and frustration of driving or hiking out to a spot only to realize that another hunter is already there.

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