Milwaukee startup Socialeads is raising a $750,000 seed round led by the Winnebago Seed Fund.

Entrepreneurs ask questions of Northwestern Mutual at the Reverse Pitch kickoff event.
Credit: Molly Dill

BrightStar Wisconsin Foundation and Northwestern Mutual Life Insurance Co. are also contributing to the funding round, which is being limited to those three investors and is expected to close next week, said Larry Hitchcock, co-founder of Socialeads. He declined to disclose exact investment amounts.

Socialeads was the winner of the Northwestern Mutual Reverse Pitch Competition in January. The Northwestern Mutual contribution announced today is in addition to the “up to $85,000” seed investment the Milwaukee life insurance company committed to Socialeads for winning the competition, Hitchcock said. Read the full story here.