American Provenance and Winnebago Seed Fund, two Wisconsin-based entities, and Tru Fragrance & Beauty with offices in Chicago, New York and Los Angeles, have reached an agreement to grow nationally in the natural personal care segment.
American Provenance hand crafts wellness products on a retired Wisconsin dairy farm. Since launching in May of 2015, the company has generated more than $600K in gross revenues through sales at 700-plus retailers nationwide.
Kyle LaFond is the Founder of American Provenance. A former middle and high school science teacher, his concern with the chemical composition of popular personal care products led him to develop a project challenging his students to make their own non-toxic alternatives. Kyle’s own efforts to model this assignment led to the formulation of the company’s signature deodorants.
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