Milwaukee-based Fiveable will offer its social learning, test prep and educational platform for free in an effort to reach more students, the company announced Wednesday.

Until now, Fiveable sold a monthly membership that gave premium members access to content at any time. While this was the startup’s main revenue stream, Fiveable founder Amanda DoAmaral said she found flaws in the model 5 months ago.

“Although memberships are very popular business models, it wasn’t meeting the needs of students on a school schedule,” DoAmaral said. “In the month before (the advanced placement exam), our traffic typically doubles and we know that’s when students are looking for extra support.”

Fiveable offers high school students’ educational resources including weekly live streams with teachers, trivia battles, study guides, a personalized dashboard based on each student’s needs and a community forum with live support.

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