BrightStar Wisconsin Foundation and Northwestern Mutual Life Insurance Co. are also contributing to the funding round, which is being limited to those three investors and is expected to close next week, said Larry Hitchcock, co-founder of Socialeads. He declined to disclose exact investment amounts.
Socialeads was the winner of the Northwestern Mutual Reverse Pitch Competition in January. The Northwestern Mutual contribution announced today is in addition to the “up to $85,000” seed investment the Milwaukee life insurance company committed to Socialeads for winning the competition, Hitchcock said. Read the full story here.