The Downtown West Bend Business Improvement District is launching a new startup attraction program to provide two entrepreneurs with free services, mentoring and space to establish their businesses in the city’s downtown.

The Downtown BID is now seeking applications for the new Downtown Entrepreneur Opportunity program, which will provide one year of services and space to the winning businesses.

Adam Gitter, economic development manager for the city of West Bend, said the Downtown BID has been particularly focused on filling empty storefronts since 2018. The increased focus prompted a series of discussions among business owners, which led to the idea of offering a comprehensive package of services to support and lure potential businesses to the downtown.

“We came up with this very large package that we can now send out and market and let people know that downtown West Bend is a very collaborative community where we will help you succeed in working together,” Gitter said. “This is an environment where we’re here to help one another.” Read the full story here.