The third annual Women’s Entrepreneurship Week Milwaukee will be bigger than ever, with 60 free events on the docket that aim to highlight female founders and their unique challenges.

Kenzi Enright introduces a panel discussion at the inaugural Women’s Entrepreneurship Week in 2017.

In addition, two of this year’s organizers have become entrepreneurs themselves, recently establishing When Women Lead LLC to run the programming. The new business could also potentially host future events, said Jenny Weeden, director of strategy and operations at Accelity Marketing in Milwaukee. She co-founded the business with Jackie Hermes, founder, owner and chief executive officer of Accelity, and Christina Haidemenos, former director of operations at Startup Milwaukee.

“It just made more sense in terms of … we’re getting sponsors and as the week gets larger and more people want to be part of the week of 60 events now, there’s more community support around it,” Weeden said. “We’re entrepreneurs in the process of supporting other entrepreneurs, which is great.” Read the full story here.