At Froedtert & The Medical College of Wisconsin, 70% of patients complete a full interview, and 30% initially seeking out high-cost forms of care are redirected to lower, condition-appropriate forms of care.

Froedtert & The Medical College of Wisconsin health system, headquartered in Milwaukee, knew that people increasingly are using the internet to find answers to their health-related questions, but are often challenged to find the right information or venue of care for their needs.

Staff recognized that there was an opportunity to make the process of navigating the health system easier for the community. One of the health system’s strategic priorities is to connect people in the community with the health system in a simple, streamlined manner, providing access points that range from virtual to traditional care, helping people get the right care faster.

“Traditional self-service care navigation rarely provides alternative methods for patients who may not fit the classical care pathway, and, not to mention, the options patients are most often presented with tend to have variable results,” said Kelly Stevenson, implementation manager with Inception Health, the innovation accelerator of the Froedtert & The Medical College of Wisconsin health system.

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