When Appleton entrepreneur Brian Davis raised more than $37,000 on the online funding website Kickstarter earlier this month, it wasn’t the money that got him excited.

It was the customers — 1,154 of them — who wanted to buy his Weatherneck quick-release bandanna for outdoor enthusiasts.

“The real power is I can go to retailers and distributors and say, ‘We have a proven product. How many do you want?'” Davis said. Read the full Milwaukee Journal Sentinel story here.