When Milwaukee-based Riverwater Partners LLC picks companies to invest in, it looks at all the typical financial metrics like cash flow and valuation.
But it also takes into account the company’s environmental, social and governance practices.
To prove Riverwater Partners is “walking the walk,” the small investment firm applied for B Corporation certification, joining the ranks of Patagonia, Ben & Jerry’s and Klean Kanteen. The certification is issued to for-profit companies by the nonprofit B Lab. The “B” stands for benefit.
Like thousands of others, Riverwater is embracing the idea that business can be a force for good, not just profit.
As of the end of 2018, 10 Wisconsin companies were certified B Corporations.
“That was a way to affirm that we are holding ourselves to the same standards as the companies (in which) we invest,” said Cindy Bohlen, the chief mindfulness officer at Riverwater Partners, founded in 2016. “The third party affirmation said we are indeed doing that.” Read the full story here.