American Family Ventures, the venture capital arm of Madison-based insurance company American Family Insurance, has increased its investment in Clearcover, a Chicago-based startup founded by former AmFam employees that uses artificial intelligence to market auto insurance.

The startup announced Friday that it closed a $50 million Series C round led by Toronto-based OMERS Ventures. Previous investors Cox Enterprises of Atlanta and New York-based IA Capital Group also participated in the round.

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