Milwaukee will get its own reality television show similar to “Shark Tank” in which local entrepreneurs will pitch their business ideas to a panel of business “moguls” including Milwaukee Bucks president Peter Feigin.

The Milwaukee show is called “Project Pitch It” and will air on WISN-TV (Channel 12) on Saturdays at 6:30 p.m. The show will debut in mid-February in the time slot that usually features “Big 12 Sports Saturday” with Dan Needles and Drew Olson.

Besides Feigin, the other “moguls” on the expert panel will be: Jerry Jendusa, formerly a CEO of EMTEQ in New Berlin and a co-founder of business investment firm Stuck Inc.; Mark Burish, a Madison lawyer who is president of an assisted living chain and a co-founder of BrightStar Wisconsin Foundation; and Jim Lindenberg of Lindy Enterprises, which owns Master Z’s. Read the full story here.