UW research on nanotech public attitudes hits BBC

A team of researchers led by UW-Madison professor Dietram Scheufele has concluded that people’s attitudes toward nanotechnology is heavily influenced by religious and culture beliefs. Click here to read a BBC story on the research, published in Nature Nanotechnology. Click here to view a video interview of Scheufele by WisBusiness Week. Scheufele and others are part of a proposed Center on Public Opinion and Technology, which would work with the Wisconsin Technology Council.