Baby Boomers are retiring, Gen Xers are well into raising families and now Millennials — that huge group of (more or less) 20-somethings — are making waves. They’re also grabbing the attention of marketers, employers and mayors who want them to call their towns and cities home — in large part because by 2020, they will be half the workforce.

But this latest cohort of Young Whippersnappers is different, says Ian Abston, co-founder of NEWaukee and an expert on young professionals who spoke to a Wisconsin Innovation Network luncheon on Tuesday. Read the full story here.