A Madison startup is looking to provide unseen protection for the elderly while delivering information on their vital signs to caregivers.

Virtue Solutions has created a wristband the size of a large watch that’s equipped to measure vital signs, such as blood pressure and heart rate, sleep quality, location and fall detection. It’s also tamper proof and water resistant.

“Science tells us that regardless of what you’ve got going on, your ‘fight or flight’ response kicks in, your heart rate goes up. Virtue will sense that and set off an alarm, letting all the caregivers know that either something is wrong or something completely else is happening,” founder Melissa Miller explained.

Everyone ages or knows of a loved one who has aged, yet the current market for nurse call pendants lacks imagination, according to Miller.

“Virtue was created around the senior living population. So specifically assisted living, nursing homes, long term care facilities, for which Virtue is meant to replace the nurse call pendant – a push button that doesn’t provide any information.” Miller said.

Residents at nursing homes and care facilities press the same button for breaking a bone, falling, wanting to go to the bathroom, and just hoping to talk with someone, leaving caregivers in the dark as to their resident’s needs. Read the full story here.