First, Rowheels set out to reinvent the manual wheelchair wheel.

Now, the Madison area company is reinventing itself.

Over the past few months, Rowheels has hired a new CEO, moved from Fitchburg to Middleton, and entirely overhauled the way it manufactures and sells its patented reverse propulsion wheel technology.

Rowheels’ new leader, Gaurav Mishra, a former fighter pilot in India’s air force, has served in the top ranks of major global prosthetic and medical device companies in Europe, one of which doubled its sales in six years to more than $1 billion under his direction.

So how did he wind up as the CEO of a small, Wisconsin startup, as of July 1? Read the full story here.