The rise of the Internet has had a drastic effect on print media, and there seems to be no going back.

For today’s journalists, that means nightly or weekly deadlines often don’t loom as large as they did before newspapers gained the ability to publish at all hours.

Their business-side colleagues have also had to navigate a changing landscape, as free online services like Craigslist and eBay (NASDAQ: EBAY) have reduced demand for paid listings in the classifieds. But with the shift from paper to pixels, space for advertisements has become more dynamic. That’s led to the advent of technologies that determine what ads readers should see based on who they are and what content they’re consuming.

One company that’s helping news outlets move toward data-driven ad placement is Okanjo. On Monday, the Milwaukee-based startup announced it was expanding its partnership with Lee Enterprises (NYSE: LEE), a newspaper chain based in Davenport, IA, whose holdings include the Wisconsin State Journal and several other Badger State publications. Read the full Xconomy story here.