Scaling a mountain, even a figurative one, sometimes requires making changes on the fly.

Catalyze, an early-stage healthtech company based in Madison, WI, previously used a mountaineering theme when choosing names for its primary software applications. It chose the climbing term Redpoint for its health data integration product, while its hosting and compliance offering was called Stratum.

Now the startup says it has scrapped those labels and changed the name of the company itself, from Catalyze to Datica.

In a blog post on Datica’s website, co-founder and CEO Travis Good writes that his company spent nearly three years trying to trademark “Catalyze,” but those efforts were unsuccessful. Attempts to purchase the domain were also fruitless. The owner was “unwilling to sell at any price,” Good writes. Read the full story here.