Since launching in 2014, Redox, a Madison, WI-based tech startup, has worked with other healthcare software companies to set up data feeds between their applications and the computerized patient records systems used in hospitals and clinics across the country.

Redox has now begun selling its digital tools under a slightly different business model, where healthcare providers, rather than software vendors, pay to use Redox’s products for exchanging patient data.

Brigham and Women’s Hospital in Boston announced on Wednesday a multiyear agreement with Redox to use the startup’s tools to connect the Brigham’s electronic health records system with outside software applications.

Niko Skievaski, co-founder and president of Redox, says his company’s contract with the Brigham represents the first enterprise-wide sale Redox has made to a health system.

“In most cases, the [software] vendors are [Redox’s] customers and they’re using us to connect to the health system,” he says. “With the Brigham, that’s flipped. The Brigham is the customer, and the vendors will be the folks the Brigham wants to work with.” Read the full story here.