To-do list for a start-up:
Draft business plan. Secure financing. Set up production. Establish bookkeeping system. Manage expenses. Woo customers. Fight lawsuit alleging theft of intellectual property, breach of fiduciary duty, violation of noncompete agreements, unjust enrichment and other misdeeds.
No, the last one isn’t a box most entrepreneurs have to check. But that’s exactly what Roy Dietsch and James W. Crawford IV faced as they launched Rugged Video LLC, a Mequon company that makes video recording and processing systems for helicopter flight tours, jet boat rides and other harsh environments.
Read the full Milwaukee Journal Sentinel story here.