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Wisconsin is a big state with an ever-growing and evolving entrepreneurial ecosystem. A new generation of entrepreneurs and their partners are helping to build Wisconsin’s 21st century “knowledge economy”. The Entrepreneurs’ Toolkit is designed to give innovators a guide to resources available in Wisconsin and beyond. Please visit the different sections to the left.

Wisconsin W•O•M•E•N Reception‘First Lady of Badger Sports’ to headline Sept. 29 W·O·M·E·N reception in Madison

Cindy Alvarez, who was a behind-the-scenes force in the rise of UW-Madison athletics over the course of three decades, will speak Sept. 29 at the annual W•O•M•E•N reception in Madison.

Cindy Alvarez is the wife of Barry Alvarez, the retired UW-Madison athletic director and former head football coach who was inducted into the College Football Hall of Fame in 2010. Over time, Coach Alvarez has credited Cindy for keeping them from becoming coaching “vagabonds” and for being a sounding board in good times and bad.

Cindy Alvarez will share her memories of the couples’ 33 years in Madison during the annual reception, which over time has featured speakers such as Sue Marks, Eve Hall, Toni Sikes, Demetria Menard, Darcy Luoma, Dr. Susan Turney and a panel of women investors.

The W•O•M•E•N (Women, Opportunities, Mentors, Entrepreneurs and Networking) reception has been held in each of the last seven years. Open to attendance by men and women, the reception will begin at 5:30 p.m. at the J.H. Findorff & Son headquarters, 300 S. Bedford St. The presentation will begin at 6:30 p.m.