AGENDA

#ESSWI 2019: Nov 5-7 at Monona Terrace in Madison

Agenda for the 2019 Wisconsin Early Stage Symposium:

Tuesday, November 5
5 – 7 P.M.	5th annual W•O•M•E•N Reception in concert with WARF following their Innovation Day event. Keynote Speaker: DARCY LUOMA followed by a panel with Laura Gallagher, The Creative Company and Cindy Poiesz, Evolve Brands sponsored by Perkins Coie and Promega

Wednesday, November 6
7:30 A.M.	Continental breakfast + registration
8:30 – 9:30 A.M.	Welcoming remarks: Missy Hughes, secretary and CEO, Wisconsin Economic Development Corp. Keynote speaker: MARQUES OGDEN
9:35 – 10:30 A.M.	Panel Tracks Track A: The rise of social investing: Can ‘doing good’ lead to doing well? Moderated by Karen Timberlake, Michael Best Panelists: Kathy Hoyt, Woronora Advisors; Aaron Olson, NovoMoto; Amanda DoAmaral, Fiveable and Cindy Bohlen, Riverwater Partners Track B: Reverse pitch: Healthcare problems that ‘treps can help solve Moderated by Jed Roher, Godfrey & Kahn Panelists: Kristine Seymour, Michael Best Strategies; Bill Farrell, Gundersen Health System and Tim Bartholow, WEA Trust Track C: CompSci in Wisconsin: How major universities are stepping up to help business. Moderated by Tom Still, Wisconsin Technology Council Panelists: Remzi Arpaci-Dusseau, UW-Madison; Carmel Ruffolo, Marquette; Ethan Munson, UW-Milwaukee and Derek Riley, Milwaukee School of Engineering
10:30 – 10:45 A.M.	Networking + coffee break *
10:45 A.M. – 12:15 P.M.	Tech Council Investor Networks presentations (session 1)
10:45 A.M. – 12:15 P.M.	Office Hours (session A): Understanding Wisconsin’s ‘Qualified New Business Venture’ (QNBV) process Joey Frayne, Wisconsin Economic Development Corp. Negotiating SaaS subscription agreements: The realities of dealing with enterprise customers. Bill Foley, Godfrey & Kahn with Joy Taylor, Zendesk and Lydia Zeller, Kiio
12:15 – 1:45 P.M.	Triple E Award ceremony luncheon fea. 2019 winner Anne Smith sponsored by Marshfield Clinic Health System
1:45 – 2:30 P.M.	Innovation Showcase
2:35 – 3:30 P.M	Panel Tracks: Track A: Alternative models for growing young Wisconsin businesses Moderated by Jonathon Horne, Idea Fund of La Crosse Panelists: Lizzy Haucke, Reach Works; Tom Gould, Swallow Therapeutics and Kyle LaFond, American Provenance Track B: Why Wisconsin is no longer flyover territory for investors Moderated by Greg Lynch, Michael Best Panelists: David Kerr, Allos Ventures; Laurence Hayward, Independence Equity; Ryan Weber, Great North Labs and Abhinaya Konduru, M25 Track C: Keeping it legal: Do’s and don’ts for young companies Moderated by Erin Ogden, Ogden Glazer + Schaefer Panelists: Charles Neider, Neider & Boucher; Adrienne Ehrhardt, Michael Best; Michelle Umberger, Perkins Coie and Mindi Giftos, Husch Blackwell
3:30 – 3:45 P.M.	Networking + coffee break
3:45 – 5:30 P.M.	Tech Council Investor Networks presentations (session 2)
3:45 – 5:15 P.M.	Office Hours (session B): SBIR grants: Why these federal dollars are worth chasing Dave Linz and Todd Strother, Center for Technology Commercialization Numbers that matter: What entrepreneurs need to know (part 1) Derek Matzke, BDO with Jessica Mac Naughton, WIPFLi
5:30 – 7 P.M.	Reception celebrating Wisconsin’s entrepreneurs sponsored by Wisconsin Alumni Research Foundation and Perkins Coie

Thursday, November 7
8 A.M.	Continental breakfast + registration
8:45 – 10 A.M.	Keynote speaker: JEFF SCHUMACHER sponsored by Eppstein Uhen Architects
10 – 10:10 A.M.	Networking + coffee break
10:10 – 12:10 P.M.	Investor Intros sponsored by WEA Trust
10:10 – 11:05 A.M.	Office Hours (session C): Numbers that matter: What entrepreneurs need to know (part 2) Deanna Merryfield, Baker Tilly with Dave Hynek, Business Fitness Social media for savvy entrepreneurs of any size and budget Helen Kosterman and Spencer X Smith, AmpliPhi
11:10 A.M. – 12:05 P.M.	Office Hours (session D): Incubator, accelerator or co-working space: What’s right for you? Mark Johnson, Whitewater University Tech Park with Chandra Miller Fienen, StartingBlock; Jacquin Davidson, WERCBench Labs and Guy Mascari, Technology Innovation Center – Milwaukee How to find (and keep) your first customers Laura Gallagher, The Creative Company with Ben Weger, SwanLeap
12:15 – 12:35 P.M.	Buffet Luncheon
12:35 – 3 P.M.	Elevator Pitch Olympics awards sponsored by Madison Development Corp.

Name badge sponsor:
Discovery World
Tote bag sponsor:
Wisconsin Investment Partners

Networking and Coffee Breaks are generously sponsored by:
American Transmission Co., AmpliPhi, AT&T, Ben Brewer Photography, Godfrey & Kahn, Husch Blackwell, Michael Best, University Research Park, Wisconsin Alumni Research Foundation, Wisconsin Economic Development Corp.