#ESSWI 2019: Nov 5-7 at Monona Terrace in Madison


Agenda for the 2019 Wisconsin Early Stage Symposium:

Tuesday, November 5
5 – 7 P.M.5th annual W•O•M•E•N Reception
in concert with WARF following their Innovation Day event.
Keynote Speaker: DARCY LUOMA
followed by a panel with Laura Gallagher, The Creative Company and Cindy Poiesz, Evolve Brands
sponsored by Perkins Coie and Promega
Wednesday, November 6
7:30 A.M.Continental breakfast + registration
8:30 – 9:30 A.M.Welcoming remarks: Missy Hughes, secretary and CEO, Wisconsin Economic Development Corp.
Keynote speaker: MARQUES OGDEN
9:35 – 10:30 A.M.

Panel Tracks
Track A: The rise of social investing: Can ‘doing good’ lead to doing well?
Moderated by Karen Timberlake, Michael Best
Panelists: Kathy Hoyt, Woronora Advisors; Aaron Olson, NovoMoto; Amanda DoAmaral, Fiveable and Cindy Bohlen, Riverwater Partners
Track B: Reverse pitch: Healthcare problems that ‘treps can help solve
Moderated by Jed Roher, Godfrey & Kahn
Panelists: Kristine Seymour, Michael Best Strategies; Bill Farrell, Gundersen Health System and Tim Bartholow, WEA Trust
Track C: CompSci in Wisconsin: How major universities are stepping up to help business.
Moderated by Tom Still, Wisconsin Technology Council
Panelists: Remzi Arpaci-Dusseau, UW-Madison; Carmel Ruffolo, Marquette; Ethan Munson, UW-Milwaukee and Derek Riley, Milwaukee School of Engineering

10:30 – 10:45 A.M.Networking + coffee break *
10:45 A.M. – 12:15 P.M.Tech Council Investor Networks presentations (session 1)
10:45 A.M. – 12:15 P.M.Office Hours (session A): 
Understanding Wisconsin’s ‘Qualified New Business Venture’ (QNBV) process
Joey Frayne, Wisconsin Economic Development Corp.
Negotiating SaaS subscription agreements: The realities of dealing with enterprise customers.
Bill Foley, Godfrey & Kahn with Joy Taylor, Zendesk and Lydia Zeller, Kiio
12:15 – 1:45 P.M.Triple E Award ceremony luncheon fea. 2019 winner Anne Smith
sponsored by Marshfield Clinic Health System
1:45 – 2:30 P.M.Innovation Showcase
2:35 – 3:30 P.MPanel Tracks:
Track A: Alternative models for growing young Wisconsin businesses
Moderated by Jonathon Horne, Idea Fund of La Crosse
Panelists: Lizzy Haucke, Reach Works; Tom Gould, Swallow Therapeutics and Kyle LaFond, American Provenance
Track B: Why Wisconsin is no longer flyover territory for investors
Moderated by Greg Lynch, Michael Best
Panelists: David Kerr, Allos Ventures; Laurence Hayward, Independence Equity; Ryan Weber, Great North Labs and Abhinaya Konduru, M25
Track C: Keeping it legal: Do’s and don’ts for young companies
Moderated by Erin Ogden, Ogden Glazer + Schaefer
Panelists: Charles Neider, Neider & Boucher; Adrienne Ehrhardt, Michael Best; Michelle Umberger, Perkins Coie and Mindi Giftos, Husch Blackwell
3:30 – 3:45 P.M.Networking + coffee break
3:45 – 5:30 P.M.Tech Council Investor Networks presentations (session 2)
3:45 – 5:15 P.M.Office Hours (session B):
SBIR grants: Why these federal dollars are worth chasing
Dave Linz and Todd Strother, Center for Technology Commercialization

Numbers that matter: What entrepreneurs need to know (part 1)
Derek Matzke, BDO with Jessica Mac Naughton, WIPFLi
5:30 – 7 P.M.

Reception celebrating Wisconsin’s entrepreneurs
sponsored by Wisconsin Alumni Research Foundation and Perkins Coie

Thursday, November 7
8 A.M.Continental breakfast + registration
8:45 – 10 A.M.Keynote speaker: JEFF SCHUMACHER
sponsored by Eppstein Uhen Architects 
10 – 10:10 A.M.Networking + coffee break
10:10 – 12:10 P.M.Investor Intros
sponsored by WEA Trust
10:10 – 11:05 A.M.Office Hours (session C):
Numbers that matter: What entrepreneurs need to know (part 2)
Deanna Merryfield, Baker Tilly with Dave Hynek, Business Fitness
Social media for savvy entrepreneurs of any size and budget
Helen Kosterman and Spencer X Smith, AmpliPhi
11:10 A.M. – 12:05 P.M.Office Hours (session D):
Incubator, accelerator or co-working space: What’s right for you?
Mark Johnson, Whitewater University Tech Park with Chandra Miller Fienen, StartingBlock; Jacquin Davidson, WERCBench Labs and Guy Mascari, Technology Innovation Center – Milwaukee
How to find (and keep) your first customers
Laura Gallagher, The Creative Company with Ben Weger, SwanLeap
12:15 – 12:35 P.M.Buffet Luncheon
12:35 – 3 P.M.Elevator Pitch Olympics
awards sponsored by Madison Development Corp.

Name badge sponsor:
Discovery World
Tote bag sponsor:
Wisconsin Investment Partners

Networking and Coffee Breaks are generously sponsored by:
American Transmission Co., AmpliPhi, AT&T, Ben Brewer Photography, Godfrey & Kahn, Husch Blackwell, Michael BestUniversity Research Park, Wisconsin Alumni Research Foundation, Wisconsin Economic Development Corp.