June 5-6, 2018 - Union South on UW-Madison campus


Opening keynote speaker
on Tuesday, June 5th


Marsha Lindsay, who has helped companies large and small to brand products, services and even their missions, will lead off the 16th annual Wisconsin Entrepreneurs’ Conference, June 5-6 in Madison.

Lindsay, who started her company as a UW-Madison graduate student and grew it to service firms that range from Fortune 100 multi-nationals to homegrown startups, will open the conference Tuesday morning, June 5, at Union South in Madison.

As chairwoman of Lindsay, Stone & Briggs, Lindsay has been honored as a “woman of distinction” by the International Woman’s Forum, named to Working Woman Magazine’s 500 top women businesses owners, and honored as Wisconsin Woman Entrepreneur of the Year.

Her expertise is the science of human information processing: How people implicitly gather and absorb information, and subconsciously file it in memory structures tagged for functional and emotional relevance. Lindsay’s findings have been presented from Berkeley to Zurich, from London to New York – and just around the corner in Wisconsin business settings.

“In a world where technology, demographics and culture are changing how consumers receive and ‘store’ information, Lindsay can put young companies on a path to finding their unique brand,” said Tom Still, president of the Wisconsin Technology Council.

Lunch keynote speaker
on Wednesday, June 6th


Tom Erickson, whose 30-year career in enterprise software has carried him from Austin to Australia, and from the Silicon Valley to Boston, will speak mid-day June 6 during the second day of the Wisconsin Entrepreneurs’ Conference in Madison.

A native of Mondovi and a UW-Madison graduate in electrical and computer engineering, Erickson will talk at Union South about his experiences in building and expanding software companies. His latest company, Massachusetts-based Acquia, operates in five U.S. offices and 11 countries.

Known for its Drupal open-source platform, Acquia was honored in 2012 and 2013 by Inc. and Deloitte, respectively, as the nation’s fastest-growing software firm.

Erickson was a founding director of Acquia in 2007 and left his chief executive officer role last year to serve on its board of directors. He previously served in executive roles at Tele Atlas (acquired by TomTom) and Systinet (sold to Mercury Interactive).

Among other ventures as a corporate board member and advisor, Erickson is co-chairman of a working group that is examining ways to strengthen the Department of Computer Sciences at the UW-Madison campus.

“We’re fortunate to have someone of Tom Erickson’s industry experience and commitment to Wisconsin to talk with entrepreneurs about how to build and grow,” said Tom Still, president of the Wisconsin Technology Council, which produces the conference.