#ESSWI - Nov. 7-8, 2018 Monona Terrace in Madison


Tentative agenda for the 2018 Wisconsin Early Stage Symposium:

Tuesday, November 6
5:30 – 7:30 P.M. 4th annual W•O•M•E•N Reception at Findorff
Speaker: DEMETRIA MENARD, former COO of SwanLeap
sponsored by Promega, Perkins Coie and Findorff


Wednesday, November 7
7:30 A.M. Continental breakfast + registration
8:30 – 9:30 A.M. KELLY FITZSIMMONS, co-founder of Custom Reality Services
9:35 – 10:30 A.M. Panel Tracks:
“I think I need money: Now what?”
“How to build an executive team for a startup”
“How to get on the Inc. 5000 list”
10:30 – 10:45 A.M. Networking + coffee break *
10:45 A.M. – 12:15 P.M. Tech Council Investors’ Network presentations (session 1)
10:45 A.M. – 12:15 P.M. Office Hours (session A):
“How to apply for SBIR funding”

“Recruiting the right people for your company and culture”
12:15 – 1:45 P.M. Triple E Award ceremony luncheon
sponsored by Marshfield Clinic Health System and Enbridge
1:45 – 2:30 P.M. Innovation Showcase
2:35 – 3:30 P.M. Panel Tracks:
“Financial returns for investors: What ‘treps should know”
“Taking the plunge: Executing a successful equity round”
“Building tomorrow’s comp sci workforce: Can it be done in Wisconsin?”
3:30 – 3:45 P.M. Networking + coffee break
3:45 – 5:30 P.M. Tech Council Investor Networks presentations (session 2)
3:45 – 5:15 P.M. Office Hours (session B):
“Numbers that matter: Nuts and bolts of financial reporting and forecasting”
“How to best organize your enterprise to best serve you and your future employees”
5:30 – 7 P.M. Reception celebrating Wisconsin’s entrepreneurs
sponsored by Wisconsin Alumni Research Foundation


Thursday, November 8
8 A.M. Continental breakfast + registration
9 – 10 A.M. AARON KENNEDY, founder of Noodles & Company.
10 – 10:10 A.M. Networking + coffee break
10:10 – 12:10 P.M. Investor Intros
10:10 – 11:10 A.M. Office Hours (session C):
“Social media and small businesses: It’s harder than opening a Twitter account”

“It’s more than big cities: Building a growth economy throughout Wisconsin”
11:15 A.M. – 12:10 P.M. Office Hours (session D):
“Getting the word out: Knowing the difference between inbound and outbound marketing”
“Incubator, accelerator or co-working space: What’s right for you?”
12:15 – 12:35 P.M. Buffet Luncheon
12:35 – 2:45 P.M. Elevator Pitch Olympics
awards sponsored by Madison Development Corp.

Networking and Coffee Breaks are generously sponsored by:
American Family Insurance, American Transmission Company, AT&T, Capital NewspapersGodfrey & Kahn, Husch Blackwell, Michael BestUniversity Research ParkWisconsin Alumni Research Foundation and Wisconsin Economic Development Corp.

Tote Bag Sponsor