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August 2018

SMALL BIZ: The Power of Networking on Social Media: Make a Significant Impact for Business Growth with Heather Heuman

August 28 @ 9:00 am - 10:00 am
DreamBank, 1 N. Pinckney St.
Madison, WI 53703 United States
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Have you ever been to an event and felt like you just weren’t making the connections you hoped you would? You aren't alone. Social Media National Speaker and Strategist Heather Heuman shares exactly how she has been able to use the power of social media to develop key lasting relationships that have had a significant impact on business. You’ll learn a variety of tips and tactics to implement before, during, and after events to expand your network! https://www.dreamfearlessly.com/?p=7336

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SMALL BIZ: Metrics That Matter: How to Show ROI on Your Social Media Marketing with Steph Nissen

August 28 @ 10:15 am - 11:15 am
DreamBank, 1 N. Pinckney St.
Madison, WI 53703 United States
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Likes, followers, engagement rate, click-through rate, reach, impressions, mentions, conversion rate — the list could go on and on. But what metrics matter to show return on investment? Join Steph Nissen, data-driven Digital Director at Atomic Revenue, and sift through data points to determine the metrics that matter based on your goals. She’ll discuss real world examples of what metrics to track, plus how to spot opportunities, report data to your clients (or your boss!), and ultimately prove whether your…

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September 2018

Mitigating Supply Chain Risks

September 11 @ 11:30 am - 4:30 pm
Fluno Center, 601 University Avenue
Madison, 53715 United States
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What is your supply chain risk management plan? If you don’t have one, or it hasn’t been recently refreshed, that could be the biggest risk of all.  Other risks include but are not limited to: financial, physical, logistics, technological, Localization, and geopolitical.  Which items should be addressed?  In what order? How?  You’ll hear both academic and corporate perspectives and leave the session with a clear idea of how to get started. LUNCH PROGRAM (Speakers): Zef Cisneros, Global Manufacturing Lead, GE Healthcare John…

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Innovator’s Guide to Entrepreneurship: Where to start, who to ask, how to de-risk

September 17 @ 11:30 am - 1:30 pm
Medical College of Wisconsin, 8701 Watertown Plank Rd, Rm H4950
Milwaukee, WI 53226 United States
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Free

Join MCW Office of Technology Development, CTC and a panel of inventors and support organizations for lunch and a discussion on how startups translate research to public use.   How do you get started?  What are important timelines? What are strategies for success?  What should you avoid?  How do you pay for it? In the first hour, hear from key resource leaders on free or low-cost programs followed by a second hour of Q&A with inventors, like you, who will share…

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October 2018

Protecting Your Product en-route and Ensuring you Get Paid

October 9 @ 11:30 am - 2:00 pm
Fluno Center, 601 University Avenue
Madison, 53715 United States
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You have the sales order in hand and are ready to ship it to your customer overseas.  What if there are shipping delays or the cargo gets lost or damaged?  What advantages are there to your company controlling the shipment?  Why not let your overseas customer control the shipping?  What if your customer wants open terms, but how do you ensure you'll get paid?  What if your customer is a distributor and the end customer does not pay causing your…

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