THE NEWSROOM

StartingBlock, an ambitious new center for startups and entrepreneurship on Madison’s east side, has been taking some stock of its progress since its opening last summer. According to its leaders, and some current and former tenants: So far, so good. “It’s...

The chair of the Wisconsin Paper Council is calling for increased state funding for UW-Stevens Point’s paper science and chemical engineering programs. Craig Timm says those programs are vital to the state’s paper industry. Wisconsin papermakers are facing a serious...

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau’s most recent 250 Direct Brands to Watch list, which identifies the “most important disruptor consumer brands” in the U.S. The annual report, which is...

Understory recently launched Project Atmosphere, its attempt at bringing its Atmosphere technology to 10 cities globally. According to a release, city leaders are encouraged to apply for Atmosphere, which uses Understory’s network of hyperlocal weather stations and...

Consumer hardware startups face an uncertain future--even if they're able to raise hundreds of millions in VC funding--as high costs and ever-changing consumer demands make developing products with mass appeal increasingly challenging. One of the most infamous startup...